For brands, companies, organisations
Posted on 14 December 2008 @ 10:13 WHAT IS DISTRICTWORLD.COMDistrict world is a social network site new style where not only individuals can create a profile, but where ‘brands’ (labels companies, shops, restaurants, organisations, other institutions) also have the unique opportunity to create a ‘District Page’ for optimal presentation without extra payment. This allows one to use the District for direct consumer-brand interaction and create a real connection, a novelty offered by DistrictWorld.
DistrictWorld is stylish, sexy, mature, business-like and extremely convenient for the target audience to combine and manage private and business contacts, companies, brands and favourite hotspots. DistrictWorld stands for networking in an environment of like minded people, with as a special feature the usage of ‘privileges’, exclusive for DistrictWorld members!
DISTRICTWORLD FOR INDIVIDUALS
WHAT DOES A PROFILE LOOK LIKE
Members of DistrictWorld create a profile with the following three sections:
• PUBLIC PROFILE (mandatory ‘business card’, always public)
• FRIEND PROFILE (optional, can be concealed)
• BUSINESS PROFILE ( optional, can be concealed)
These layers make it possible to keep the Business profile and contacts separate of the Friend profile and contacts. Members can choose with which profile they want to make a connection with a District.
DISTRICTWORLD FOR COMPANIES
OFFICIAL DISTRICT
• Exclusive for brands, companies, organisations and other institutions.
• Created by an official representative
• For interaction with the target audience (brand extension)
• Possibility to hand out privileges for optimal brand awareness
DistrictWorld offers companies and brands the opportunity to create and manage their own OFFICIAL DISTRICT.
Within an OFFICIAL DISTRICT there is room for extensive information about the brand or the company, a forum can be opened and news, events, videos and photos and locations (using Google maps) can be added.
Members of DistrictWorld can become members of the OFFICIAL DISTRICT, but an OFFICIAL DISTRICT can also connect with other DISTRICTS (brands and companies) to identify themselves or to show their relation and affinity with other DISTRICTS.
An OFFICIAL DISTRICT can make their District Page interactive by allowing its members to add content, or leave this ability exclusively up to the moderator of the District.
A DISTRICTS’ moderator can decide whether the DISTRICTS’ content is visible to everyone or if users have to be a member to be able to see the content. On top of that there is an option to approve potential members before they join, this creates an exclusivity for the district.
Members of the OFFICIAL DISTRICT receive automatic notifications and alerts in their profiles of all the news and updates within the District page. This creates a very convenient way for the brand or company to communicate on a one on one basis with their target audience.
An OFFICIAL DISTRICT can offer their (potential) members Privileges to not only increase the number of members, but also create an enthusiastic buzz and vibe amongst members for positive branding.
WHAT ARE PRIVILEGES:
OFFICIAL DISTRICTS on DistrictWorld can create exclusive Privileges. These are special offers or opportunities (gifts) for DistrictWorld members. Examples of Privileges are: products you can win (a watch, a pair of jeans), a discount offer especially for members, a free bottle of wine when you make reservations for a restaurant using the OFFICIAL DISTRICT, tickets to a party etcetera. Everyone who is a DistrictWorld member can join and have the chance to be selected for one of the privileges.
There are several ways to have members participate:
• Discount
• First come, first serve
• Lottery
• Best motivation
The OFFICIAL DISTRICT can decide how to offer a Privilege: to all DistrictWorld members, or to members of the OFFICIAL DISTRICT only, which will increase the number of DISTRICT members, since membership of the OFFICIAL DISTRICT is required. In an upcoming phase relevant news can be easily spread to an ever growing amount of target audiences.
WHAT IS A PEOPLE DISTRICT:
A PEOPLE DISTRICT is meant for whoever it pleases to make a District page. For example because you are a fan of a certain brand or you want to make a PEOPLE DISTRICT for your own network: your hockey team, a study group, a group of cooperating stylists or a PEOPLE DISTRICT for everyone interested in French Restaurants.
As the moderator of a PEOPLE DISTRICT you choose whether the District is visible for everyone or just for its members. You can also select ‘admission after approval’ to create a sense of exclusivity.
Within a District you can open a forum, upload pictures and videos, add news items, events and locations using Google Maps.
A PEOPLE DISCTRICT can’t use the Privileges feature that is available to OFFICIAL DISTRICTS.